The reason Yahoo is hunting for startups failed: Talent

Yahoo today announced that it has acquired Rockmelt, a startup company that has developed an integrated browser with social networking features. As the browser of the same name has just released, many say it will revolutionize the web browsing experience of users during the current socialization.
But Rockmelt did not do this, and the company stopped developing the product. At the right time, Yahoo CEO Marissa Mayer decided to acquire Rockmelt, as well as what she had done with many other technology companies in the past. What motivates the female CEO to make such decisions?
Many of the companies that Yahoo paid for their recent acquisitions are small, little-known companies, or their products are not well-known. Or, as the Yahoo deal bought Summly, in the press release said that Summly's news reader feature is very prominent, but in fact this technology was developed by another company, Summarily licensed only. But Mayer did not buy these companies because of what they did, she actually bought the engineers, the programmers who made them.
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Each time Mayer buys a startup company, "Yahoo is locking up" their engineers by two or four years. " Yahoo to let them freely continue to develop their applications and they can hire more programmers if needed.

So why does not Yahoo hire itself on the free labor market or meet the talented people when they just graduated, so it would not be cheaper? Actually, it's not cheaper. The competition for talent recruiting between tech companies in Silicon Valley is harsh. Take the example of Zynga's online game company, which has recently laid off hundreds of programmers. In the comment section on job cuts, employers from all over the world have been trying to get new employees fired for work. Others go to bars where ex-Zynga employees are "drinking alcohol", inviting them to drink water and scheduling an interview.
The recruitment of staff has become more difficult with Yahoo, which is known as an old dinosaur uncle who is being dominated by other young technology firms. If you hear such reputation, no one will go to Yahoo, people will apply to Google, Apple, Microsoft, Facebook ... What CEO Mayer needs are those who are good at developing mobile applications, And with Yahoo's share of the Alibaba sales page, she has been earning money for Yahoo without going directly to recruit.
Bloomberg recently also revealed that Mayer's pursuit of Yahoo's CEO position was completely secret and while she was doing Google, not many people knew about it.

The "giant" Yahoo! was "dead", but the mark will still be there

Silicon Valley Leadership Group CEO, Mr. Guardino, shared with Mecurynews: "Yahoo! The valley will live longer than the history of Yahoo!. "
Over the years, Yahoo!'s creative culture And the leaders of this company have left an indelible mark on the valley".
Tim Bajarin also remembers: "Yahoo! is a company that creates a lot of jobs in their golden age.
In addition, people who have worked for Yahoo!, according to CNN, have now set up or run many companies that are still influencing the tech world such as Slack, WhatsApp, LinkedIn, etc. that, the "former Yahoo!" Still on behalf of "Giants" to continue to change the world.
Are you sad when Yahoo! in particular and Yahoo! Messenger, a messaging app attached to childhood, will not be available anymore? In your opinion, what should technology companies do to fall victim to a situation like Yahoo!?
Please share your comments in the comment section.

Yahoo CEO 'lose points' with employees

In the first quarter of this year, the percentage of Yahoo employees supporting their CEO, Marissa Mayer, was up to 97 percent, but so far this figure has fallen to 80 percent.
One of Mayer's focus areas is to improve the morale of Yahoo.
She has created for her official employees the same standards in Silicon Valley as free meals as well as free mobile phone offers. She also has a meticulous plan for the Christmas party. A few weeks ago, she gave some 80 Yahoo executives a vacation at the Ritz Carlton - a luxury place in the Half Moon Bay.
Thanks to Mayer, Yahoo's product development has also taken a new leap. After a few short years, the company finally launched a new version of Flickr on the phone earlier this month. In this release, the manufacturer also pushed the new Yahoo Mail and home page on four platforms.
Meanwhile, thanks to the acquisition of a large number of shares, Yahoo stock price rose significantly.
So why may Mrs. Mayer's rate go down? We have three theories that:
97% is too high. This rate has to be reduced a bit. Finally Mayer has not really brought Yahoo back. Mayer knows that Yahoo needs to cut costs, and that means firing employees. But people have been told that she will not lay off too many employees for a while, which will sack one by one. That has a huge impact on employees' morale because they do not know when they will be fired or whether they are the next one to be fired. Mayer is quite tough with the leaders she wants to dismiss from the company, and when they leave, she will not give them any big compensation. Last week, she fired the former CEO of one of the companies that had been bought by Yahoo, just days before he received a big bonus. Maybe this action caused her to lose points in front of many employees. This action has caused much adversity for her.
Looking at the whole picture, 80% of the support staff rate is still a good number that Mayer achieved compared to the previous CEO of Yahoo.
CEO Scott Thompson achieved 48% support when he started. Carol Bartz, 54% and Ross Levinsohn only 76%, close to Mayer's.

Yahoo officially sold themselves, renamed Altaba

One of the greatest technology companies in history has been officially acquired by US telecom operator Verizon.
According to Reuters, Yahoo's entire portfolio of search, email and Yahoo Messenger messaging tools was valued at $ 4.48 billion, down from $ 4.8 billion last year.
The sales deal was announced last year, then delayed due to company scandals, including the leak of user data.
After the deal with Verizon is complete, Yahoo will change its name to Altaba - a company with a majority stake in Alibaba Group and a 35.5% stake in Yahoo Japan.
Yahoo will also be associated with AOL, owned by Verizon, to form a new venture called Oath.
So after 20 years of glory, Yahoo has officially lost its name and no longer autonomy.
At its peak, Yahoo was worth more than $ 100 billion.
The number one operator in the United States is expected to be able to use data from more than 200 million monthly users of Yahoo, combined with 150 million users from AOL and its existing 100 million mobile subscribers, to boost its reach. Severe when negotiating with advertisers.
Verizon is also planning to cut Yahoo's 2,000 employees after the acquisition.
Yahoo's current chief executive, Marissa Mayer, will also leave after the deal ends.

Yahoo! Mail Notifier 0.9.9.6 - Notification of new messages by Firefox browser

Normally, if you use Yahoo! Xtra Chat. Messenger when Yahoo! New, you will be notified it soon. But if you are not chatting and do not use the program but want to know if you have new or not, this can be done with the Firefox browser.
For Firefox to get this feature, run it and go to http://downloads.mozdev.org/ymnotifier/ym_notifier_0.9.9.6.xpi, download an extension called Yahoo Mail Notifier (new version). After installing and reopening Firefox, you will see an envelope icon in the lower right corner of the browser window.

Next, you need to provide the mailbox account you want to use in the Yahoo Login, including your Yahoo! username and password. To keep your account secure without having to re-enter it each time you visit Firefox, check the Remember password box. Finally, click Login.
Each time a new message arrives, you'll see the envelope icon light up, and you'll see the number of new messages appear next to it. To log in and view messages, just double-click the envelope icon.
You will be notified of new mail every 5 minutes. To change this time, right-click the envelope icon, choose Preferences, enter the number of minutes in the Check for mail every box, and then click OK. If you want to check for new mail or change account information, from the context menu, select Check Now or choose Change Username / Password.

Use the features of Yahoo Mail and ACDSee

1 Using ACDSee File Filtering As we all know, ACDSee versions are not just a program to view photos, but they also play music, movies and compressed files. But it is this multitasking which sometimes hinders us.
For example, when you just view the image, other types of files appearing in the ACDSee window will make you look awkward. To fix, you can do the following:
In the View> Filters menu, select Filters filtering criteria. Next, check the file types you want to view and uncheck the ones you do not want it to show. There are four categories: image, media, folder, archive, archive.
You can also show or hide hidden files and folders through Show hidden files and folders. The Show THM files option shows the thumbnail (thumbnail) of the image.
2. Use the Yahoo Mail image blocking feature
When you receive a message, you may occasionally encounter e-mails that contain unhealthy images (especially those that are most commonly used for spamming pornographic sites). Then, when opening those e-mails, these images will appear in front of your eyes and worse, the other person can see. This may affect your reputation. So, use the "Block Photo" feature of Yahoo! Letter.
First, you log into your Yahoo Mail mailbox. Click the Mail Options link. Click on the Anti-Spam link. A new web page will open, look down on the Picture Block. Check the Block all images until I can check them.
Finally, do not forget to press the save button. That is it, every now and then open an e-mail with images, these will be blocked from displaying until you check them.

Yahoo Mail for Windows 10 will stop working

Yahoo has announced to Windows 10 Mail users will stop working and if you want to use the service must use the browser.
According to Neowin, although Yahoo has not yet issued a formal notification of the application's death, sources have posted a message that Yahoo is ready for this. Accordingly, the company sends a message to Windows Mail users that: "Your application will stop working after 22.5. Thank you for using the Windows 10 app to browse Yahoo Mail. In the future, check your email in any web browser on your computer. "
However, the report from OnMSFT says that at the moment there are a large number of users saying that the Mail application has stopped working and that they can not use it to access their email.
The report shows that although the Yahoo Mail application is still listed in the Windows Store, its ability to download and install it has been dropped. Instead, the message says Yahoo Mail is not currently available.
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While Yahoo recommends that users access their email through the site, the user still has another option: set up a Yahoo Mail account in another application, such as Outlook or Windows 10 Mail.
The death of the Yahoo! Mail application is Yahoo's latest move after a series of incidents that have affected the brand. In September, 2016, Yahoo revealed that it had experienced a massive data leakage in 2014 that affected about 500 million user accounts.
Then, in December 2016, the company continued to disclose a larger security breach, affecting about 1 billion accounts. In February, Yahoo warned some users that its source code was used to create cookies that had been stolen, which allowed protected criminal groups to access user accounts through fake cookies.
Yahoo is currently in the process of finalizing its sale to Verizon. When the process is complete, Verizon is expected to merge Yahoo and AOL into a new company called Oath.

Yahoo! Axis - Search and browse the web on your iPhone, iPad

On 23.05.2012, Yahoo has officially launched a new tool that you can search information and browse the web on the iPhone, iPad. Yahoo also offers expanded versions that you can install on Firefox, IE, Safari, and Google Chrome. Axis information sharing article for your reference and download use ...
Yahoo! Axis is a tool to help you find information without having to leave the site you are visiting. It gives you quick results, and it also gives you more information about web pages related to search results and images so you can see them before you visit them.
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Function
Smarter, Faster Search: Provides quick search results, and references information without leaving the page.
Connected Experience: Allows you to access any page to refer to the results displayed in horizontal row by clicking the left, right, and more arrows ...
Personal Home Page: Allows setting home page to display on your device.

Retrieve Yahoo account when lost

You lose your yahoo password, do not worry if you have set up a security with a backup phone number or email, yahoo password recovery job is not difficult if you have enough information when posting sign.
        . Some great tips in Yahoo! Mail
        . Turn on 2-Step Verification for Yahoo! Mail
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First you need to visit this address to start the password recovery process. Or you can run Yahoo Messenger and click on "Forgot Password"
Next, follow the steps to get back your Yahoo password.
Enter your yahoo id and click Next
Now there will be 2 ways for you to get your yahoo account password easily which is using backup email or yahoo request to send a sms to the phone number that you have registered.
The next step is very simple, you follow the instructions that Yahoo required is able to recover Yahoo password easily.

Yahoo

If you want to use Yahoo Mail as the primary mailbox, log in to your Vendor account. In the menu at the top of the page, click 'Options' and select 'Options' again. Click 'Email Account' located on the side menu and from there you can add more accounts.
       . Some great tips in Yahoo! Mail
       . Turn on 2-Step Verification for Yahoo! Mail
       . Yahoo + AOL = Oath
Click the '+ Add' button and you'll be prompted to enter a name for the account and email address. Gmail and Outlook make things easier because they automatically create settings, but with Yahoo you have to enter the POP settings for each of your accounts.
After saving the settings, you should also receive a confirmation email sent to your secondary account - possibly your Yahoo account. Just like in Gmail and Outlook, you can select the "send from" option using the drop-down menu in the new email editor.

Secure your Yahoo account

Keep your personal information and prevent unauthorized access to your account. Secure login methods, updated contact information and good online habits help keep you safe and secure from scams.
+ Use Account Lockout
Use Account Lock to sign more securely without a password.
Do this if you use a password
Use strong passwords and change them regularly - Create a strong password to minimize the risk of unauthorized access to your account.
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Add another level of security - Turn on two-step verification and get a security code when someone signs in from an unfamiliar device or location.
+ Always practice safe online habits
In addition to using our tools to protect your account, you play an important role in keeping it safe.
Protect Yourself Outside Yahoo - Avoid installing Malware.
Visit the Safety Center - Learn how to protect your information and keep it safe online.
Log out of public computers - Always sign out of your account when you're done.
Do not fall into the rogue rogue - Do not click on links that you are not sure about, even from friends.
Check your login activity - Check for recent activity in your account for unusual logins.
Delete security question - We no longer use these security questions; Eliminate your question if you have not already.
Update your recovery information - Keep an email address and mobile phone number in your account.

Set up Yahoo on a mobile device

Adding Yahoo to your mobile / smartphone is a simple task. First, visit this Yahoo page.
Yahoo has applications for most operating systems and most smartphones and tablets. The only prerequisite is to have a Wi-Fi connection.
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To activate the application on your mobile device, go to the Yahoo page and enter your phone number in the appropriate field, then click Submit link to my phone. You will receive a notification message to your phone. When you get it, open it and click on the link. Now you can use Yahoo on your phone.

Yahoo! Lost "Prime Minister" to Facebook

Yahoo! Network Security "Jump to work" to Facebook only after a short time holding this position.
Alex Stamos, who was named Yahoo! Information Security Director In March 2014, he moved to Facebook as Chief Security Officer. This information was shared by Stamos in a Facebook post on June 24. Stamos filled Joe Sullivan's space for Facebook after joining Uber in April 2015.
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On Facebook personal, "former prime minister" Yahoo! "No company in the world is better positioned than Facebook to handle the challenges of not only Internet users, but two thirds of the people are not connected." Representatives of Facebook and Yahoo! Both confirmed the change in Stamos work. According to Yahoo !, Ramses Martinez will temporarily replace the departed.
Stamos is one of many senior executives of Internet companies to quit their jobs recently. Some other notable names are Yahoo! Heads. US District Ned Brody and Yahoo! Mike Kerns.
Stamos, 36, served as chief technology officer for security firm Artemis before moving to Yahoo !. In February 2015, he was in conflict with US Secretary of the Treasury Secretary Mike Rogers on the question of whether to give back to both Russia and China if the United States had the right to set. "Back door" into the user's product.
According to ICTnews.

Yahoo! improved image search, video

 Yahoo! has added some new features to its search engine to make finding images, videos and entertainment easier and more cohesive.
Queries related to topics like movies, musicians and celebrities will appear in a frame at the top of the search results. It's a combination of the recording and release of artist albums, concerts, performances, events, videos, photos and news on Twitter.
Netflix, which provides online movie services, will soon be able to include some movies or TV shows in the look and feel of Yahoo's search results. Currently, Yahoo is working with third-party vendors to provide more diverse products on their search engines.
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Yahoo also supports slideshow presentation of the latest topics and displays them on the top pages of search results. Specifically, search sites specializing in photos, Yahoo for displaying slideshows from Flickr and other sites of Yahoo. Yahoo also improved the search functionality for Android and iPhone devices thanks to HTML 5 technology.
According to Yahoo, the company is shipping search functions such as search engine crawlers, indexes, and how to promote websites for Microsoft, but in parallel Yahoo continues to play an important role. in the search engine market with new enhancements on the user interface. In addition, Yahoo retains the ability to query on search engines, and also receives support from Microsoft's Bing search engine.
In August, comScore said that in the United States, Google was at the top of search queries with a share of 65.4%, while Yahoo (17.4%) and Microsoft (11.1%) ranked second and third.
According to PC World VN.

Is email important to Google, Microsoft and Yahoo?

The three webmail services that these companies are offering are free but one of the "gateways" is extremely important for all of their "money printing machines".
Access rate
To try to figure out the importance of email to these companies, let's see how often these domains are accessed by users.
And as a result: Gmail accounted for 23% of total Google.com site traffic; Hotmail accounted for 39% of access to Live.com (Yahoo) and Yahoo Mail accounted for 20% of Yahoo.com.
But if you look at these rates, we will not see the importance of them, but knowing they are occupying the highest positions in bringing access to all three carriers and sending users to the their other service.
Imagine how Google, Yahoo will look if the user does not use email.
Number of users
Again, we have to resort to estimating that neither Google, Yahoo nor Microsoft have ever had official numbers on the number of users actually using their webmail services.
Based on Google Doubleclick Ad Planner statistics - a tool that tracks and calculates traffic for many websites around the world, Yahoo Mail currently has about 340 million users and Hotmail has about 450 million. Unfortunately, we do not know how many Gmail users are using this tool, which automatically suppresses tracking of some Google services.
However, it is almost certainly that Gmail is occupying the third of the free email services in the world. Some web experts estimate Gmail has about 200 million users and that number is growing fast. This data is based on the "unique IP" filter that each IP can "host" a lot of users on it.
And email can not die yet
Strangely enough, in just a few years, people have declared "Dead Email" several times. In fact, we still have to depend on it more than most people think and more importantly, the world has no alternative.
Google knows this. Microsoft knows this. Yahoo knows this: Their email service is still extremely important because it's a "gold mine" for statistics, as the foundation for them to continue to develop new products revolving around, is The "pump" of access to other services or even "heavy artillery" for them to attack and "out", put pressure on other competitors in the market.
If one of the three companies loses email service, it will be a real disaster because hundreds of millions of users will massively drop out and reach out to other competitors.
Remember, if anybody claims that "Email is dead" then it is not working for Google, Microsoft, Yahoo or even "know nothing" about IT.
TAG: Yahoo sign in; Yahoo mail tips
According to ICTnews

Yahoo! "Death" series of ineffective services

Yahoo! has said it will "kill" a series of services including Yahoo! Deals, Yahoo! SMS Alerts, Yahoo! Alerts Kids, Yahoo! Applications Mail and Yahoo! Messenger for basic phones.
This is part of a plan to clean up inefficient services to focus on developing products that have the potential to bring more benefits to the corporation.
    . Some great tips in Yahoo! Mail
    . Turn on 2-Step Verification for Yahoo! Mail
    . Yahoo + AOL = Oath
Accordingly, the services will end on 30/4 to. Customers who use this service will receive a message from Yahoo !. Yahoo! users under the age of 13 are using Yahoo! Kids will be directed to Yahoo! Family.
With the ineffectiveness of the product line, Yahoo! is moving toward developing smartphone applications and services, a trend that Google and others have been making.

Yahoo's financial foothold

Yahoo has just released a financial statement for the second quarter of 2013. Accordingly, its revenue is $ 1.13 billion, down 7% over the same period last year and 0.9% less than expectations of analysts.
However, Yahoo's profits have risen sharply by 150%, from $ 55 million to $ 137 million. Yahoo's earnings per share (EPS) is $ 0.35, higher than the $ 0.3 predicted by financial experts. This is a signal that Yahoo is continuing to recover from the arrival of female CEO Marissa Mayer took over the company.

But things are not going well with Yahoo. The two major business divisions of the company are display advertising and search all recorded a decline, causing investors to worry. Advertising revenue for the quarter was $ 472 million, down 12 percent from the same period last year, and according to the New York Times. The number of ads that Yahoo has sold has fallen steadily over the last two years. Search engine revenue fell 9% to $ 418 million.
In the second quarter, Yahoo acquired nine companies to consolidate its products, including the acquisition of Tumblr's social network for $ 1.1 billion. Mayer added that it was not until the following year that the acquisition of Tumblr began to generate significant revenue.
Related news: Some great tips in Yahoo! Mail

Yahoo wants to lay off nearly half of its employees to move to mobile

The beautiful but firm Merrisa Mayer snake continues to shock when decided to leave about 8,000 employees of the Internet giants a while.
When she first came to power in July, Mayer said, "That is necessary. Wall Street expects that and our staff also expect that. "
Currently, Yahoo employs about 18,000 people and contracts with the company. Mrs. Mayer will not be massively fired. But she should be careful, as the gradual cuts will cause staff morale as they always feel "ever in their turn".
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Yahoo's goal of reducing staff is to make room for mobile developers. Mayer wants half of the Yahoo developers to be mobile workers, as opposed to Yahoo's current status as a 'web development company.'
The move of Yahoo's staff shows that this Internet giants are really rolling sleeves into the hot mobile game. But now it's late for Yahoo, but with Mayer's mobile-friendly policies like free iPhone, hopefully the company will soon have a "change of life".

18-year-old handsome technology, Yahoo's "hot"

Nick D'Aloisio is one of the most admired young people today. At the age of 18, he was the owner of the Yahoo app worth $ 30 million.
Nick D'Aloisio (1.11.1995) is well known throughout the world and is an idol of many young people. Even Nick is known as the technology prodigy and is constantly looking for big companies.
Nick D'Aloisio is known as a young, talented computer programmer. He was quickly picked up by newsreaders as the owner of Summly - the news briefing application for Yahoo. This innovation was purchased by Yahoo for $ 30 million last year. Nick said the success was largely due to the support and support of the family. Although he did not follow the technology or know any specialized knowledge, his parents still directed his son to begin programming at age 12.
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Unlike most people, Nick does not actually attend a particular computer school, but mainly learns through online video tutorials. At the age of 12, Nick was able to programmatically and launch the first app. Since then, every summer vacation, he has introduced to everyone a new application. According to Nick, at that time, Summly was only made available for study in London (England).
In January 2014, Nick and some programmers launched the Yahoo News Digest. This is a direct evolutionary product from Summly, providing users with an overview of all the important information needed in the day, split into two - light / dark and Nick will play a role. as a production manager. Yahoo News Digest has been rated highly by experts and is arguably Yahoo's boldest app since the arrival of Yahoo Weather last year. Besides, few know that beyond the passion for technology, computer, young prodigy also love philosophy. Nick is studying computer science and philosophy at Hertford College, Oxford. The 18-year-old is also frequently invited to participate in seminars, talk to young people about technology and research methods, the path to success ...

The most effective method to Update Your Yahoo Contact Information

Good day everyone! yhhelp.net is back and today we will share with you how to update the information on your Yahoo account. Just follow these steps:
I Login Yahoo
II Accessing Update Settings 
III Editing Your Personal Information 
1 Edit your name. The primary thing you will have the capacity to alter is your name. You can click every individual box to enter your title, first name, and last name.
2 Edit your email address. Underneath that you can include another email address. When you tap on "Include E-mail," it will approach you for another email deliver to include. You can type in any email deliver that you wish to include.
Starting now and into the foreseeable future, you will see a little drop-down menu by each individual line. You can flip between "Nobody" and "Everybody" to choose which data you need unmistakable on your profile.
3 Add a Yahoo! Dispatcher name. Presently you can include another Y! Errand person name by clicking "Include IM" and composing in your other IM name.
4 Edit all your telephone numbers. You can tap the case and just compose in another telephone or fax number to change this data. They list in the accompanying request:
+ Versatile
+ Home Phone
+ Work Phone
+ Home Fax
+ Work Fax
5 Edit your address. Beneath the telephone and fax numbers is your address. You can include your nation, road, city, postal division, and state. They are for the most part separately included by clicking each container. On the off chance that you need to leave your state and nation and nothing else then that is fine. It is your profile, do what makes you agreeable!
6 Edit your school or occupation data. Keep in mind, this is exceptionally touchy data; if this is something you would prefer not to make open that is totally fine.
7 Add your site. You can interface your Facebook, Twitter, or business related site from here. On the off chance that you have to include another site, simply tap the Add Website catch and enter the URL of the site into the crate.
8 Recheck if the data you gave is right. When you are done read over the greater part of the data you entered to check it for exactness.
9 Save your progressions. After you are certain everything is right, tap on the gold "Spare" catch at the base of the window. Your contact data is currently refreshed!

Change the Yahoo homepage on the Safari browser

Neste artigo hoje, yhhelp.net irá dizer-lhe como alterar a página inicial do Yahoo no Safari. Basta seguir estas etapas e certificar-se de que sua página inicial do Yahoo se torne mais atraente depois de alguns minutos.
1 Clique no menu Safari ou Editar e selecione "Opções". Isso abrirá o menu Opções do Safari.
2 Clique no menu "Safari aberto com" e selecione "Início". Isso definirá o Safari para carregar sua home page sempre que você começar.
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3 Clique no campo "Home" e digite no Yahoo! site que você deseja. Este site será aberto toda vez que você iniciar o Safari.
+ Yahoo! Pesquisa: www.yahoo.com
+ Yahoo! Mail: mail.yahoo.com
+ Yahoo! Notícias: news.yahoo.com
+ Yahoo! Compras: shopping.yahoo.com
4 Adicione o botão Início à barra de ferramentas. Por padrão, o Safari não inclui o botão Início na barra de ferramentas. Adicioná-lo permitirá que você volte rapidamente ao Yahoo! página inicial.
+ Clique no menu Visualizar e selecione "Personalizar barra de ferramentas".
+ Arraste o botão Início para a barra de ferramentas do Safari para adicioná-lo.