Yahoo's financial foothold

Yahoo has just released a financial statement for the second quarter of 2013. Accordingly, its revenue is $ 1.13 billion, down 7% over the same period last year and 0.9% less than expectations of analysts.
However, Yahoo's profits have risen sharply by 150%, from $ 55 million to $ 137 million. Yahoo's earnings per share (EPS) is $ 0.35, higher than the $ 0.3 predicted by financial experts. This is a signal that Yahoo is continuing to recover from the arrival of female CEO Marissa Mayer took over the company.

But things are not going well with Yahoo. The two major business divisions of the company are display advertising and search all recorded a decline, causing investors to worry. Advertising revenue for the quarter was $ 472 million, down 12 percent from the same period last year, and according to the New York Times. The number of ads that Yahoo has sold has fallen steadily over the last two years. Search engine revenue fell 9% to $ 418 million.
In the second quarter, Yahoo acquired nine companies to consolidate its products, including the acquisition of Tumblr's social network for $ 1.1 billion. Mayer added that it was not until the following year that the acquisition of Tumblr began to generate significant revenue.
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